​Happy New Year! No, I’m not going to talk about new year resolutions or diets or cutting out alcohol. You’ll get enough of that elsewhere during January. Instead I’m going to talk about what it means to be a human being.
 
Woah! That’s a bit heavy, isn’t it? Bear with me. We’ll soon get back onto the subject of how to better manage a law firm in 2017.
 
So – being a human. What’s that all about?

​“More for less” is the mantra from clients, challenging law firms not just to cut their costs but to deliver more and better services. This productivity challenge, on top of everything else, could leave managing partners wondering where to start.

Of course, half the battle is understanding what your clients really really want and Sally covered that last week in Part 2 of the programme. I'm going to take that idea further this week - it's critical to understand that from the client's perspective there are some mission critical parts of your service that absolutely have to be delivered in the same way on time every time. If you mess up on the mission critical parts, there's a real problem. If you like, there's a sort of Maslow's Hierarchy of Needs that can be applied to what your client wants from you - we've made it easy for you and added a free download to our site for you so you can see what we mean. You can also use this download to map out the mission critical parts of what your clients want from you.

But this programme is called the Profitable Growth Programme: we advocate growing business that is profitable. So you will see that we have marked on the download a reminder to map your own critical business requirements.