To get under the skin of my ideal client and learn how to do what they want, in the way that they want it for a price they like - more efficiently and profitably than our competitors.

Christmas is coming. Cards are being written, presents bought, children are practising for their end of term extravaganza and everyone seems to be busier than ever. Have you even started thinking about your New Year’s resolution yet?
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If not - can I suggest one that’s going to be critical for every law firm in 2015:
 
To get under the skin of my ideal client and learn how to do what they want, in the way that they want it for a price they like - more efficiently and profitably than our competitors.

That in a sentence is the challenge facing us all. And not least because what the clients want and how they want it is changing. And what they see as value is changing too.

Over the last few months, Richmonte Wells has been asking everyone we meet what they need to help them meet the challenge. Most people said “more time", some people said “ideas”, some said “knowing what other firms are doing”. This guide is a result of that feedback: a series of weekly emails organised by themes that will give you practical tips, ideas and the know how you need to drive profitable growth in your firm. All in short, easy to read, Lego sized blocks.

This approach is based on the British Cycling team’s theory that one percent marginal gains add up to championship performance over time. Everything is open for improvement; nothing is assumed. If you take on one or more of our suggestions, it will result in a tangible improvement in either profitability or growth. We are giving you real insights into our methodology and processes and more is available on our website.

Over the next 6 weeks, Im going to take the New Year’s Resolution and pull it apart. In each weekly email I will explain how to shape up the resolution so that it means something useful to you and your firm. The idea is that you will start the New Year with a fresh approach to how to grow profitable business and ready to learn more.

We will also be sending you links to resources and information that will give you the opportunity to find out more or to embed the practices into your firm. And finally, we will set up an online discussion group for those who are on board with the challenge and want to find out more or share experiences with their counterparts at other firms.

If you would prefer not to receive any of these emails, simply reply with the words “no thanks” and I will remove you immediately, with my apologies!

Each email will be no longer than 5-6 paragraphs, relevant and useful and we aim that it should take no more than 3 minutes to read. If you choose to click the links and read on, then that may take a little longer. 

Feel free to let me know what you think about the emails and how useful they are. Our plans for future series include: 
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How to grow your pipeline and get it running smoothly

• What are the key steps in setting up a pricing strategy? 
• How to avoid the mistakes firms make in streamlining processes
• How to win more business by closing sales more effectively 

But let us know if there is something specific you would like us to cover instead!